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Missoni signs a collaboration with Adidas

The Missoni label - renowned for its colorful prints - joins forces with the sportswearbrand Adidas for an exclusive collection .

 

A capsule in the shape of a tribute to Ottavio Missoni

 

Alexander Wang, Jeremy Scott, BAPE, Raf Simons, Stella McCartney, Kanye West (...) or - just recently - Beyonce: for several years, Adidas has been connecting more or less ephemeral design collaborations with different creators and artists.

For this new capsule, the brand with three bands and Missoni imagined together a series of pieces combining the technical innovation dear to the sports equipment and craftsmanship, trademark of the Italian Luxury House. Here, the latter has used its patented "Space Dyeing" know-how to dye the polyester mesh component of the Ultraboost CLIMA unisex running shoe , available here in white, black and multicolored.

And if the collaboration favors the performance shoe sneaker "city", it is not a coincidence. In 1948, Ottavio Missoni competed in the 400 meter hurdles at the London Olympics. Five years later, who also created the official dress of the Italian national team founded his eponymous House with his wife, Rosita. This is a creative and coherent welcome to Missoni's sporty past ...

This wink-shaped capsule is complemented by several running clothes - shorts, t-shirts, sweatshirts ... - designed for men and women.

Available since April 24 in limited edition, this collaboration illustrates the enthusiasm of consumers for partnerships between prestige brands and streetwear . A trend that could be one of the main levers of growth for Luxury in the coming years according to a recent study published by the Boston Consulting Group.

 

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