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Dyson chooses Singapore for its first vehicle

The British group Dyson has chosen Singapore to manufacture the electric car it has been developing for four years and is scheduled to launch in 2021.

"Today, Dyson has confirmed that its board of directors has approved the decision to build its first automotive production site in Singapore. The construction of the custom-built two-storey factory is scheduled for completion in 2020, "the company said in a statement on Tuesday.

In September last year, he revealed that he had been working since 2014 on an electric car project. Since then, 400 engineers assigned to the development of the vehicle have settled at the end of this summer on a new research center in south-west England.

"Dyson's car team is progressing remarkably from the state-of-the-art sheds at Hullavington Airfield in Wiltshire where we are investing £ 200m" (EUR 227m), said group CEO Jim Rowan. in an e-mail addressed to the staff and published by the company.

"Now is the time to move to the assembly and production stage," said Rowan, warning that "choosing the production site for our cars is a complex decision." The choice of Singapore may well disappoint some in the United Kingdom who hoped for a British choice, especially as James Dyson was personally favorable to the assertion of his country via Brexit.

"Our presence and our current teams in Singapore, coupled with the country's advanced manufacturing skills, made it a favorite," said Rowan. "Singapore also provides access to high-growth markets, as well as a very comprehensive supply chain and a highly skilled workforce. "

- Secret development -

The group employs 1,100 people in the city-state of South-East Asia, where it now plans to double its workforce.

Dyson also has 4,800 employees in the United Kingdom, where its workforce has doubled over the last five years. In addition to its new Hullavington R & D site built on a former Royal Air Force airfield, Dyson has a large research center in Malmesbury, a few kilometers away, where more than 4,000 people work. .

All activities combined, Dyson employs around 12,000 people worldwide, including a large part in Southeast Asia where its production centers are located.

Created in the late 1970s by the inventor James Dyson, the group started by manufacturing bagless vacuum cleaners, before expanding its business to hair dryers, air purifiers and batteries.

But Dyson now wants to put the package on the development of an electric car, with a battery home. It plans to invest £ 2 billion as part of a broader investment plan in the technology sector.

The development of this automobile remains secret but James Dyson hinted in an interview early August GQ magazine that this vehicle would target the high-end segment and it would contain "some" unmanned driving systems. He promised a new kind of car, saying, "What we're doing is pretty radical."

Last year, Dyson posted sales of 3.5 billion pounds (3.9 billion euros), up sharply by 40% year-on-year. The group belongs 100% to its founder James Dyson.

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