Dior Grand Bal: a watch, millions of possibilities
Dior pushes the limits of the bespoke watchmaker with the brand new personalization service of its Grand Bal watch, available in stores.
"The ball gown makes you dream and must make you a dream creature. "
Created in 2011, the Dior Grand Bal watch has become a key piece in the watch collections of the Paris couture label.
Recognizable by its unique caliber " Dior Inversé 11 ½ " and its oscillating weight placed on the front of the dial, the model draws its first inspiration from the movement of the dresses of bals dear, in their time, to couturier Christian Dior . And if the floating of these ornaments was able to feed the imagination of the craftsmen of the house, the symphony of colors, materials and fabrics also gave birth to many prestigious declensions: Golden feather, Imaginary gardens, Cancan, Coquette ... Throughout the seasons, the Grand Ball is transformed to better surprise and seduce.
Jewelery haute couture according to Dior
In the style of a tailor-made haute couture ball gown, Dior now offers a full personalization service for the Grand Ball.
Diamonds, colored gems, opals, pearls and pearls of all sizes and shapes. Feathers, silk threads and gold filaments. Ornaments and effects textured fishnet style, embroidery, lace or pleated sun. Chromatic palette of the dials of lacquer, painted by hand. Variety of bracelets and cases - both in their material and in their diameter and engraving, affixable to the back -. The hardest ? Choose from the 200 million possibilities offered by the service, offered exclusively in the shops of the house.
To accompany the client in the design and personalization of his Grand Ball, Dior has designed an amazing black box , a unique piece presenting the varieties of options side by side, in eight compartmentalized drawers. Once the various elements have been selected, the Dior ambassador then generates an overview of the chosen combination via a special application on a tablet.
With this new service, Dior strives to demonstrate the exceptional nature of its raw materials and the wide range of its know-how, while focusing on the Unique. An unprecedented experience that is well worth the five months of waiting necessary to the meticulous completion of these timekeepers not like the others.