A cruise will present a "Bulgari Jewelry Show" in China
The Costa Venezia - operated by the Costa Cruises shipping company and Starboard Cruise Services - will offer a prestige offer tailored to the Chinese clientele. It will include an exclusive show imagined the house Bulgari . A first of its kind.
Presented to the media and partners on March 3 for a 6-day mini-cruise from Trieste, the Costa Venezia should not be fizzling along the Italian coast. After a 53-day maiden voyage on the theme of "The Marco Polo Routes" that will take him to Tokyo - including Singapore and Hong Kong - the ship is expected to anchor in Chinese waters by May .
Illustration of Costa Cruises expansion policy in Asia - seven ships are expected to be deployed by 2023 - Costa Venezia has been especially designed for Chinese customers. Riding on the new luxury tourism values of these consumers, it was essentially designed around "experiential retail" according to his direction.
"Costa Venezia will help you to further develop China, which has a great unexplored potential. Suffice it to say that, currently, 2.5 million Chinese people a year, which is less than 2 percent of the total number of Chinese people who travel abroad. "
MICHAEL TAMM, CEO COSTA GROUP & CARNIVAL ASIA
With a capacity of 5,200 passengers, the ship will offer cruises departing from Shanghai. On board, a starry card, a high-end spa, or many activities such as a Venetian costume ball, karaoke and " golden parties " where surprise animations will win prizes every ten minutes.
But what also characterizes Costa Venezia is the luxurious 750m2 fully dedicated to self-proclaimed "Italian" shopping . Dedicated boutiques and corners will present an offer with Max Mara, Marc Jacobs, Tiffany & Co, Longines, Hublot, Cartier ... In terms of beauty and perfume, more than 30 brands will be represented, including Chanel, Dior, Hermès and Key-de-peau.
And while the presentation to the press focused on experience and storytelling at the point of sale - a leather goods show at Salvatore Ferragamo, an illustrated presentation of the brand's history Max Mara, a pop-up store Bally -, some brands go even further. This is particularly the case of Bulgari who will present to passengers his " Bulgari Jewelry Show", a show evening announced as a presentation of the jeweler's know-how of the house "under the line of elegance and glamor".